The National Hockey League has sold naming rights to its four divisions for the first time in its history. The league announced Tuesday that its teams will play in the Scotia NHL North Division, Honda NHL West Division, Discover NHL Central Division and the MassMutual NHL East Division during the 2020-21 season, which runs 56 games and begins on Jan. 13.

An NHL source told ESPN that selling the naming rights to its divisions is viewed internally as a one-year-only campaign.