The expansion Seattle Kraken are shattering NHL jersey sales records.
Sales, in fact, are the highest in league history for a newly released jersey in its first five days of availability, according to the NHL. Which means Seattle jerseys are doing brisker business than the expansion Vegas Golden Knights did when their jerseys were released to the public in 2017.
"Vegas set a pretty high bar. The Kraken are blowing through it, hourly. It's a hot market right now," Brian Jennings, NHL chief brand officer, told ESPN on Tuesday.