Following the much-publicized purchase of the Atlanta Thrashers by True North Sports and Entertainment of Winnipeg, there has really been only question outside of the Stanley Cup Finals.. what will the team be called? Two things are for certain: Thrashers is not in the mix and any other moniker seems to be in play at this point. Of course, there are thousands upon thousands of hockey fans across North America that believe this question should not even be asked, because the only plausible option is to bring back the Jets, a team in the NHL from 1979 until 1996. This is not an article meant to condemn the name, or the idea of re-using the name. Nor is it meant as a slam at Winnipegers and fans alike that have strong ties to that name from their youth; I get all of that, I really do. I understand the sting of losing the franchise 15 years ago because Gary Bettman was on a mission to force hockey down the throats of southern Americans (and because the Jets were losing money at the time). I understand that there are many who have been waiting for this to happen every day for the last 15 years. It is just that there are many letting nostalgia over-rule what makes sense. And I can relate to that as well, as nostalgia is the main reason why I am going to pay my hard-earned money to go see Transformers: Dark of the Moon in a couple weeks. Obviously, I am not going because I expect to see good acting, a powerful plot or meaningful dialogue. I am going because, in addition to the great graphics and unrealistic explosions, I loved playing with Transformers as a kid and watching the cartoons. If True North had purchased the Phoenix Coyotes and were relocating them back to Winnipeg, without a shadow of a doubt that team would have became the Jets once again. If you scroll through the Coyotes franchise stats and record books, you will see the pages littered with Jets players such as Dale Hawerchuk, who had 929 points in 713 games for them; or Teemu Selanne, who set NHL records for a rookie with 76 goals and 132 points in 1992-93; or the 97 points from defenseman Phil Housley that same year. Those names and those stats (unfortunately) belong with the Phoenix organization right now, because they are forever linked together as one franchise. The new team will have its ties forever linked with the Atlanta Thrashers organization and Ilya Kovalchuk, like it or not, will be all over their franchise record books. Winnipeg and True North have an opportunity to create a new legacy, and hopefully a winning one. The Jets only made it past the first round twice in their entire NHL existence, and never past the second round. It is not as though there is a rich history of winning that the Jets are associated with. Yes, a few great players and some good hockey, but no substantial victories. Another point is the fact that they are getting a Thrashers team that has made the playoffs exactly once, and are inheriting a roster with numerous holes and question marks. The name of the Jets will lose some of its luster if the franchise continues to be lottery-bound with a long run of seasons without playoff games. Adoring fans and a packed arena cannot guarantee success (see: Toronto). Speaking of a packed arena, Winnipeg has the tough task of making an NHL franchise profitable and successful despite being the smallest geographical market in the entire league. Much has been made over the last decade about the financial limitations of Edmonton, but Winnipeg draws from a smaller crowd with fewer high-dollar businesses and fewer high-income families. A new name means immediate returns at the concession stands with new jerseys, shirts, posters, flags, hats, and not hand-me-downs. While the dollar value that apparel will bring in is not readily important to everyday hockey fans, it is a must have for the owners of the franchise if they want to have cash to put back into the on-ice product. One of the best ideas I have heard would be to name the team the Winnipeg Falcons; it would keep the feathered theme from the Thrashers while at the same time becoming unique (hopefully they will not use the same atrocious uniform-style and colors that the Thrashers used). Winnipeg and True North should use this opportunity to start a new chapter, create new names, new stars, new records and a new history. And while I hope they do not choose to re-use the Jets name, I do hope they bring back the colors and similar uniforms, because those were golden.