The NHL capped last season with its best television rating for a game in 36 years, according to an ESPN.com report. League officials think they can do even better. That conviction will help guide the NHL's negotiations for its next TV contracts. Deals with NBC and Versus expire after this season. "A lot of it has to do with getting the exposure, getting the word out," John Collins, the NHL's chief operating officer, said before this season. "People can talk about how great the finals were -- and they were -- and how great it was to have Chicago and Philly.